TOMMY HILFIGER: THE ROLE OF SOCIAL MEDIA IN THE FASHION WORLD
The South Street Seaport was turned into a public festival
with arcade games, a 40-foot Ferris wheel and cotton candy at the New York
Fashion Week which held in September this year.
Tommy Hilfiger, the master mind behind the festival
collaborated with model Gigi Hadid to create a ‘see now, buy now’ collection
which was unveiled on a ‘Tommy Pier’ runway to over 1000 excited fans. Their
excitement was felt on social media with over 1 billion impressions from Facebook,
Twitter and Instagram.
The American fashion designer, Hilfiger told Fast Company “the
whole idea is that through social media, you really have the opportunity to
keep your brand young”. He believes that the strategies that launched the
company into great success needs to be revisited for this digital age.
He focuses on expanding the brand globally but this time
around, he will be doing it judiciously and cautiously thanks to a lesson he
learned in the 90’s. “We learned that growing quickly is not healthy for the
brand”. He stated.
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LAGOS STATE WELCOMES THE 'TECHY - FASHION DESIGNERS': OGO AND CHICHI OFFODILE
Lagos state is not called the city of opportunities for nothing.
She host the highest number of events in the country on a yearly basis. Fashion
shows contribute a large part in making Lagos an event venue.
The Offodile sisters have added to Lagos population. Ogo and
Chichi Offodile are bent of making a mighty name in the Nigerian fashion
industry leaving their careers as technology consultants a foreign country behind.
These sisters have decided to team up and wow Africans
especially Nigerians with their fashion brand. The amazing sisters were
photographed as they cat walked in Milan and Paris at the Spring 2017 fashion
show. They have returned to Nigeria to add more colour and glamour on Nigeria
fashion runways.
In an interview with Vogue.com, the duo mentioned that the
closet of a fashionable Lagos woman is a mixture of traditional African and
western wares.
Personality theorists believe that our personalities
influence our sense of style but these sisters have proved scientists wrong.
Chichi who is extroverted and vibrant by nature is attracted to subtle wears
while Ogo, the subtle and introverted one is attracted to experimental and
outgoing wears.
Moving into the fashion industry has always been a big dream
for the sisters. The decision to step into the fashion world is to deliver on a
perspective they are passionate about, make remarkable contributions in the
fashion industry in Africa and lastly, to fill an identified gap.
“This is a way to contribute to our society” Chichi stated.
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OFF SHOULDERS: THE TRENDY FASHION DESIGN THIS SEASON
No matter how full your closet is, it not rich if it is missing an off shoulder wear. This design is finding it way back into every fashionable lady's closet. It was introduced into the fashion web in the 1840s. It was mostly designed for evening wears. As fashion evolved, it came in tops, casual wears and jump suits. To look your best in this design wear, your hair do is very key. Have your hair rolled up, revealing your shoulders which gives you a feminine and sophisticated look. Keep your make-up low and simple to avoid looking trashy. |
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BRIEF HISTORY OF HALLOWEEN
The ancient festival of Samhain was a time people when
people would wear costumes and light bonfires to ward off wandering ghosts. Pope
Gregory III in the eighth century declared Nov 1 as a day to honour all martyrs
and saints. The holiday ‘All Saints’ Day’ incorporated a number of the traditions
of Samhain. The evening before Nov 1 was named initially named ‘All Hallows’
Eve and was later changed to Halloween.
Today, for nations that observe this holiday, Halloween is
perceived as a community- based event which is characterized by child-like and
friendly activities such as trick or treating. For Halloween lovers, it is a perfect way to usher in
the cold winter season with fun, gatherings and crazy costumes.
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